Kunsten å velge smart

TINE 14 is a series of small meals that have recently had an update to their package design. McCann and TINE wanted to tell the story of how the new package designs came to be, and about the illustrators behind it. The campaign consists of several outdoor digiboards, 3x20 second short films about the products in a VR universe, and a main film, that tells the story about Jenny, one of the illustrators. We had 2 days shooting in studio for the VR parts and 2 days on location.

Director: Thomas Anker Title: Kunsten å velge smart Client: TINE Agency: McCann Creative Team McCann: Adam Billyeald & Jørgen Lauré Production Company: Babusjka Producer: Håkon Sørensen Technical Director: Magne Hage DOP: Runar Sørheim Production design: Nina Bjerch Andresen Sound: Baard Haugan Ingebretsen / Uhørt Editing: Jonas Aarø / Uhørt Music: Aurora VR sequence team: Magne Hage & Christian Lundwall