Oslo – A Nike typeface

Turn up the volume, and fasten your seat belt! ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ «Oslo – A Nike typeface» is an abstract audio-visual journey through a race from start to finish.

Director: Babusjka Animation Title: Oslo – A Nike typeface Client: Nike Agency: Oh Yeah Studio Producer: Mads Astrup Rønning Animation: Syver Fabritius Sanengen, Kristoffer Stokkerud Typography & graphic design: Hans Christian Øren / Oh Yeah Studio Sound design: Petter Haavik / Sagveien Resort

«Oslo» is a typeface designed by Hans Christian Øren from Oh Yeah Studio, which is used in the Nike Brand store in Oslo. We at Babusjka was given free reigns to give the design some motion. 

By letting the film unfold over a race from start to finish we are following someone who is giving it all to win. We get to see an outer struggle to achieve the highest possible intensity, energy and speed. At the same time we are dragged into an inner battle to maintain concentration, focus and peace. The race isn't happening on an ordinary track, but is occurring through line and elements being traced up, that in the end creates the word "OSLO".

As a small homage to Karsten Warholm's victory at the 400m hurdle in the 2017 World Championship, we set the final countdown to his winning time, which was 00:48:35. This made him the first male Norwegian athlete to win a running event at a world championship . With abstract animation and kick-ass sound design we get to see a presentation of the Oslo - font, and also take a deep dive at the design elements that constructs it.

Sketches and images from the process: