Lofoten

Translation: Right now, in Lofoten, 517 fishermen delivers the best roe in the world. Mills gets first choice. This is the story of fishermen in Lofoten and how they bring back the best roe in the world for Mills Kaviar (a household caviar brand in Norway). In the spirit of the proud fishing traditions of Norway, we went up to Lofoten to catch some Skrei (a special species of cod) and tell the story of the quality roe that is being used to give Mills Kaviar it's unique taste. Handheld and with a small crew, we went out to sea with three fishermen and immersed ourselves into the beautiful nature, diving in and out of ice cold water. Searching for eagles and taking on whatever challenges the weather and harsh cold conditions would give us.

Director: Mads&Thomas Title: Lofoten Client: Mills Kaviar Agency: McCann Director: Thomas Anker Producer: Håkon Sørensen Creative team McCann: Jørgen Lauré & Adam Billyeald DOP: Runar Sørheim Editing: Thomas Trælnes / Uhørt Sound: Baard Ingebrigtsen / Uhørt Music: Ohlogy Grade: The Mill Styling: Caroline Sætre Prod. Ass: Jørgen Ellefsrød Camera operator: Mikael Luksepp Underwater camera: Amund Lie Camera ass: Jostein Venaas Casting: Christina Lande Location scout: Inge Wegge